JOHN PASCHAL, a California native, was introduced to the entertainment industry from an early age when his mother used to sit in front of Elvis Presley’s house in hope’s of being invited in(it happened once).
John’s early interest in photography started at 13 years old when he would attend the “Sonny and Cher Show” at CBS and befriended a still photographer working at the studio. He would hang around taking it all in until one day at the age of 16 he got his first paying gig.
From there he became a 15 year struggling over night success when he was brought in to do still photography for soap operas, “The Bold and the Beautiful” and “The Young and the Restless”. In just a few short years John was doing unit and portrait photography for every daytime show on the air. His career grew from there as he launched JPI Studios in 1997 and opened up his first Photography Studio in West Hollywood.
He has had a home in Palm Springs since 2000 and has a been full time resident since 2009. He is proud to have opened Snapshot Palm Springs in 2012.
MICHAEL HORTA is a freelance producer and art director and works in Los Angeles, Palm Springs, and throughout the US. Through his company MJ68 Productions, Michael works with a large range of clients including major automotive brands, fashion brands, and cable television networks. As an art director, Michael teams up with top production designers to create images for clients that include Neiman Marcus, Jennifer Lopez, The Ritz Carlton, Rolling Stone, Dexter, Glee, Sony, and many more.
Michael came to Los Angeles from San Francisco in 1995 and began working in casting selecting talent for commercials and photographer Matthew Rolston. He went on to assist several commercial photographers, to learn photography and started shooting commercially for a few years before becomming a print photography producer. Specializing in Automotive print campaigns, he has cultivated a detailed production process that finds him in high demand not only with cars but with any photo production client that expects organization and creativity to work seamlessly.
“I see so much growth and potentiall in Palm Springs, a renaissance is underway”, says Horta often of his desert escape.